The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Antibranding and comparative advertising : contemporary design in South Africa

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Creating shared value and brand sustainability : a South African advertising industry analysis

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues