Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Introduction to teaching : making a difference in student learning

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Alcohol affair : the influence of experiential marketing on purchase behaviour