Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context