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1. 
Cover image for The elements of journalism : what newspeople should know and the public should expect
The elements of journalism : what newspeople should know and the public should expect
by 
Kovach, Bill, author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
, there were the ads that looked like news shows and programs that presented gossip and press releases as
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2. 
Cover image for Public relations : writing and media techniques
Public relations : writing and media techniques
by 
Wilcox, Dennis L.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17
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