Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

Consumer Behaviour 5th Roberts-Lombard, Mornay

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

Consumers -- Attitudes.

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Consumer Behaviour 4e Roberts-Lombard, Mornay

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Consumer protection -- South Africa.

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business