information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Business enterprises -- Finance -- Problems, exercises, etc.

Contemporary strategy analysis / Grant, Robert M., 1948- author.

-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

Business enterprises -- Finance -- Problems, exercises, etc.

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and

International management : culture, strategy, and behavior / Luthans, Fred, author.

Crafting and executing strategy : the quest for competitive advantage: concepts and cases /

International business : competing in the global marketplace / Hill, Charles W. L., author.

management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate

Business forecasting.