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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
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2. 
Cover image for The design of everyday things
by 
Norman, Donald A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Detecting error; Designing for error; When good design isn't enough; Resilience engineering; The paradox of
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3. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- IT productivity paradox -- Benefits management -- Financial aspect of IT -- Benefits management
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4. 
Cover image for The courage to teach : exploring the inner landscape of a teacher's life
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