Corporate identity, imange, and reputation-- Building corporate identity, imane, and reputation-- Corporate

image, identity, and reputation have never been more important and this book unlocks the key factors in

identity -- Infringements of reputation -- Grounds of justification associated with infringements of

-- Chapter 5: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in

the rights to dignity, privacy and reputation -- Vicarious liability arising from transgressions on

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

-- Image: In the Eye of the Beholder -- Building a Solid Reputation -- Why Reputation Matters -- Measuring

Forging a Global Reputation -- The Catfish Dispute -- IKEA -- Car Financing in China -- Should Dubai Take

Business's Online Reputation -- 3 Connecting Your Offline Business with Your Online Presence -- 4 Online

reputation -- Grounds of justification associated with infringements of personality interests -- pt. 8

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

their field, with a strong global reputation. They bring depth of scope to the subject, encompassing the