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2. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
Creative advertising : ideas and techniques from the world's best campaigns / Pricken, Mario.
Available: Copies:
3. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin
Available: Copies:
4. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
5. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
Available: Copies:
6. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising campaigns.
Available: Copies:
7. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
campaigns into practice -- Corporate communications and financial PR -- Government and the public sector
Available: Copies:
8. 
Cover image for Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
environmental issues or campaigns. The book finishes with an examination of the key approaches and models used
Available: Copies:
9. 
Cover image for Kiss & sell : writing for advertising
Kiss & sell : writing for advertising
Kiss & sell : writing for advertising
by 
Sawyer, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
Kiss & sell : writing for advertising / Sawyer, Robert.
Available: Copies:
10. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
Available: Copies:
11. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
12. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising campaigns -- United States -- Planning.
Available: Copies:
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