marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Consumers -- Attitudes.

Handbook of research on gender and marketing / Dobscha, Susan, editor.

Consumer behavior / Schiffman, Leon G., author.

laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7