customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

Brand loyalty.

when one man disappears. Sexual tension and murder, loyalty and deception are part of the world the

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

; and loyalty marketing."--Jacket.