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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

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Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Publicité.

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Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Publicity.

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

writer -- Defining public relations -- Analyzing, predicting and counseling -- Advertising, publicity and

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Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

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Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

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Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

Publicity -- South Africa.

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

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10.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

11.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth

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12.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

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