Relationship selling / Johnston, Mark W.

"When you have questions about C# 9.0 or .NET 5, this best-selling guide has the answers you need

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

"A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

mobile -- Managing personal communications: direct and database marketing and personal selling

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and