This book surveys psychology's broad range of content with three aims: to illuminate the process of

data -- First steps in action research -- The quantitative research process -- Surveys and the use of

; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences

This book surveys psychology's broad range of content with three aims: to illuminate the process of

process -- Surveys and the use of questionnaires -- Sampling -- Statistical analysis I: Descriptive

PPI, the various labour market surveys, the balance of payments and other economic indicators. All the

-- Averages -- Distribution -- Percentages -- Per head -- Surveys -- Opinion polls -- Correlation

discipline and provides a succinct and coherent picture of the field as a whole. Part One surveys these

questions -- How to observe a user -- Interviews -- Surveys -- Card sorting -- Creating user profiles

Agreements -- Customer Satisfaction Surveys -- Benchmarking -- Individual Performance Measures -- Individual

: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

Social surveys -- Methodology.