Advertising through the extreme

Patriotic advertising : illusion or reality?

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Perceptions of female beauty in advertising and the influence of society

No press is bad press : exploring the effect of controversial advertising on brand image

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Comparison of narrative advertising and mere product placing

An explorative study of the narrative theme of advertising in private banking

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town