The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Leveraging thought leadership through social media to build brand equity for fitness brands

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal branding

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]