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1.

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

by

Gilliers, Christine

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

2.

Cover image for A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

by

Kennard, Catherine.

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

3.

Cover image for Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

by

Berg, Hemsen Synne

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

4.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

by

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

5.

Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

by

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

6.

Cover image for An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

by

Van der Merwe, Natalie

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

7.

Cover image for Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

by

Mushonga, Tendai.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

by

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

by

Berchowitz, David.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent institute of Education. Vega School.

Available: Copies:

12.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(127)

Independent Institute of Education. Vega School.

(21)

Independent Institute of Education. Vega School

(8)

Abrahamse, Kaylie.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Batchelor, Michaela.

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

Biesenbach, Rinette.

(1)

Breganski, Carla.

(1)

Britchford, Tarryn.

(1)

Brown, Chloe Tara.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Butterworth, Ashleigh.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

(1)

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

Di Bartolo, Marianna

(1)

Dollman, Samantha.

(1)

Duncan, Thomas.

(1)

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

Gaffoor, Shaakir.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Gilliers, Christine

(1)

Giuricich, Gabriella.

(1)

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Harrison, Jacqueline.

(1)

Hendricks, Erin.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Jordan, Dianne.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

Kennard, Catherine.

(1)

King, Tayla Ann.

(1)

Kok, Brittney Tara.

(1)

Krame, Nicholas.

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

Mabasha, Phumzile.

(1)

(1)

Mahlangu, Thulani.

(1)

Malinzi, Agnes.

(1)

(1)

Marais, Liezel.

(1)

Maritz, Stefan.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Matsolo, Sibongiseni.

(1)

McPetrie, Allan John.

(1)

(1)

Metele, Chwayita.

(1)

Midgley, Michael

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mokibe, Sharon Duduetsang.

(1)

Molwantwa, Ofentse Sandra.

(1)

(1)

Mostert, Marike.

(1)

(1)

Mushonga, Tendai.

(1)

Myers, Brady Hudson.

(1)

Neil, Hannah Jade.

(1)

Ngqakayi, Anathi.

(1)

(1)

Nkwazi, Jurina.

(1)

Nomandla, Mzwandile.

(1)

Nombanga, Thobile.

(1)

(1)

Odendaal, Jeanne.

(1)

Pasiya, Sesothando.

(1)

(1)

Phiri, Nonkululeko Simone.

(1)

Pienaar, Louis.

(1)

Pietersen, Conny Nteboheleng.

(1)

Present, Fidel.

(1)

Racitti, Riccardo.

(1)

Radebe, Gugulethu Nomvula.

(1)

Randell, Polly.

(1)

Raubenheimer, Faith.

(1)

Rosada, Nadjanara.

(1)

Sabela, Danisa.

(1)

Sakutukwa, Anesu.

(1)

Schaffler, Vincent.

(1)

Schenk, Mariken.

(1)

Scholtz, Shannon Marcelle.

(1)

Schutte, Amber Leigh.

(1)

Seabe, Kgomotso.

(1)

Sherman, Nikki.

(1)

(1)

Siwela, Sonwabise.

(1)

Slabber, Marthinus.

(1)

(1)

(1)

Sokanyile, Zimkhitha.

(1)

(1)

Stokes, Kimbal.

(1)

Stopford, Chad.

(1)

Strumpman, Emma.

(1)

(1)

Tavleieva, Tsvitana.

(1)

Theron, Candice.

(1)

(1)

Throssell, Nick.

(1)

Tonkin, Madison

(1)

(1)

(1)

Van Aswegen, Este.

(1)

Van Beeck, Rebecca Looringh.

(1)

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Merwe, Dominique.

(1)

Van der Merwe, Natalie

(1)

Veii, Vetarera.

(1)

Veldsman, Lounette.

(1)

Verhoef, Alexandra.

(1)

(1)

Volschenk, Bianka.

(1)

(1)

Whitfield, Alexander.

(1)

Williams, Adderley.

(1)

Willows, Stephen.

(1)

Zambodla, Nandi.

(1)

Format

(156)

(1)

Material Type

Theses/Dissertations

Language

(156)

(1)

Library

Shelf Location

On-Shelf Student

Publication Date

(45)

(35)

(44)

(26)

(6)

Subject

Brand building -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand perception -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Quantitative study -- Research

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

Value generation

(1)

Washing powder branding -- Research -- South Africa

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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