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An analysis of how brand reputation affects female consumer choice of cigarette brands

An analysis of how brand reputation affects female consumer choice of cigarette brands

by

Theron, Candice.

Format:

Manuscript

Publication Date

2014

Excerpt:

An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron

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Cover image for The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

by

Vika, Inga.

Format:

Manuscript

Publication Date

2013

Excerpt:

reputation by changing perceptions? / Vika, Inga.

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