The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy