Search Results for Advertising -- Cross-cultural studies.

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Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke K. de, 1943-

Format:

Books

Publication Date

2011

Excerpt:

Consumer behavior -- Cross-cultural studies.

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Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- South Africa -- Cross-cultural studies.

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Encyclopedia of children, adolescents, and the media

Arnett, Jeffrey Jensen.

Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html

Format:

Books

Publication Date

2007

Excerpt:

, education, media studies and communication, sociology, and public policy; a cross-cultural perspective with

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How disruption brought order : the story of a winning strategy in the world of advertising

Dru, Jean-Marie.

Format:

Books

Publication Date

2007

Excerpt:

Advertising -- Cross-cultural studies.

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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Cross-cultural studies.

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