Search Results for Brand personality

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6 Results Found

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Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Overview -- Learning Outcomes -- Anthropomorphic Marketing -- From Hard Sell to Brand Personality and Brand

Available: Copies:

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

Contents note continued: Introduction -- Personality -- Approaches to studying personality -- Type

Available: Copies:

Going social : excite customers, generate buzz, and energize your brand with the power of social media

Goldman, Jeremy.

Format:

Books

Publication Date

2013

Excerpt:

Going social : excite customers, generate buzz, and energize your brand with the power of social

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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Brand management : Principles and Practices / Dutta, Kirti.

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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

of AdSpeak: Sharpen Your Tongue... -- Brand Identity and Equity -- "Ownability" -- Brand Personality

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Brain tattoos : creating unique brands that stick in your customers' minds

Post, Karen.

Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Marketing.

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