communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

E-mail marketing for dummies / Arnold, John.

The McGraw-Hill/Irwin series in marketing

presentation of papers. Ch. 18. Business correspondence. Ch. 19. Direct-mail marketing. Ch. 20. Annual reports

Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5