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1. 
Cover image for Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
by 
Haywood, Roger, 1939-
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Corporate reputation, the brand & the bottom line : powerful proven communication strategies
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3. 
Cover image for Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive
Available: Copies:
4. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
-- Distribution Strategy -- Differences between Countries -- Choosing a Distribution Strategy -- Communication
Available: Copies:
5. 
Cover image for Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-
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6. 
Cover image for Public relations cases
Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication -- Evaluation -- Summary -- Readings on Employee Relations -- Employee Relations Cases -- Case 5-1
Available: Copies:
7. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.
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8. 
Cover image for Understanding terrorism in the age of global media : a communication approach
Understanding terrorism in the age of global media : a communication approach
Understanding terrorism in the age of global media : a communication approach
by 
Archetti, Cristina.
Format: 
Books
Publication Date 
2013
Excerpt: 
Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.
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9. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Martinez Onaindia, Carlos.
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10. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
The new brand spirit : how communicating sustainability builds brands, reputations and profits /
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11. 
Cover image for Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Health industry communication : new media, new methods, new message / Hicks, Nancy J.
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12. 
Cover image for Writing skills for public relations : style and technique for mainstream and social media
Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
communications link -- Investor relations in a digital age -- 22.Is it legal? -- What is libel? -- Copyright and
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Hackley, Christopher E.
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