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13. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in
Available: Copies:
14. 
Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success
The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success
by 
Hodge, Richard.
Format: 
Books
Publication Date 
2006
Excerpt: 
Sales executives.
Available: Copies:
15. 
Cover image for Handbook of qualitative research methods in marketing
Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html
Format: 
Books
Publication Date 
2006
Excerpt: 
interviews with sales executives / Photo essays and the mining of minutiae in consumer research : 'bout the
Available: Copies:
16. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html
Format: 
Books
Publication Date 
2003
Excerpt: 
"What's Keeping Your Customers Up at Night? shows sales reps and executives how to leverage proven
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