Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

Communication in management.

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

business -- pt. C. The broader context -- Issues and crisis management -- Ethics, legalities, and corporate

Communication in management.