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Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice

Positioning theory and strategic communication : a new approach to public relations research and practice

Positioning theory and strategic communication : a new approach to public relations research and practice

by

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

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Books

Publication Date

2014

Excerpt:

Positioning theory and strategic communication : a new approach to public relations research and

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Cover image for Destination branding : creating the unique destination proposition

Destination branding : creating the unique destination proposition

Destination branding : creating the unique destination proposition

by

Morgan, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

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