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Research design : qualitative, quantitative, and mixed methods approaches

Creswell, John W., author.

Format:

Books

Publication Date

2023

Excerpt:

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

Available: Copies:

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

Available: Copies:

Research design : qualitative, quantitative, and mixed methods approaches

Creswell, John W., author.

Format:

Books

Publication Date

2018

Excerpt:

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Available: Copies:

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