by
Kotler, Philip, author.
Format:
Books
Publication Date
2017
Excerpt:
marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies
by
Gousset, Mickey, author.
Format:
Books
Publication Date
2014
Excerpt:
-Based Repositories -- Simplified Building And Testing Of Windows Store Apps -- MSTest Support Removed -- Enhanced
by
Chopra, Sunil, 1960-
Format:
Books
Publication Date
2013 2012
Excerpt:
Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-
by
Jooste, C. J. (Christiaan Johannes), 1947-
Format:
Books
Publication Date
2012
Excerpt:
Strategic planning.
by
Klopper, H. B., 1974-
Format:
Books
Publication Date
2011
Excerpt:
-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
by
Zimmerer, Thomas.
Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2005
Excerpt:
considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8
by
Dessler, Gary, 1942-
Format:
Books
Publication Date
2004
Excerpt:
cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format:
Electronic Resources
Publication Date
2003
Excerpt:
alliances -- 11. Selecting a location and planning the facilities -- 12. Projecting financial requirements
by
Jones, Don, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley024/2001091992.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001091992.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2001091992.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001091992.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2001091992.html
Format:
Books
Publication Date
2001
Excerpt:
Storefront -- Ch. 10. Least Bit You Need to Know about Building Your Storefront -- Ch. 11. Giving Customers
by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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