Business research methods Zikmund, Wlliam G.

Business Research Projects Jankowicz, A.D.

Research methods for business students / Saunders, M. N. K.

Research methodology : business and management contexts / Bryman, Alan, author.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

's objectives, history and subdivisions; and legal research skills. Students are introduced to the law as it

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

relations management -- Public relations and the consumer -- Business-to-business public relations -- Public

English language -- Business English.

research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask

Marketing research / Wiid, Jan.