Research methodology : business and management contexts / Bryman, Alan, author.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

's objectives, history and subdivisions; and legal research skills. Students are introduced to the law as it

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business