communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Exploring public relations : global strategic communication / Tench, Ralph, author.

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business

-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business

: Marketing metrics -- ch. 16: International marketing -- ch. 17: Marketing in developing countries -- ch. 18

Integrated marketing communications / Ouwersloot, Hans.

) -- International context of public relations -- Public relations theories -- an applied overview : systems theories

International business enterprises.

-Cultural Consumer Behavior: An International Perspective -- pt. IV. The consumer's decision making process. 15

-- Motivation -- Communication and interpersonal relationships -- pt. 5. Controlling. Controlling -- pt. 6