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1. 
Cover image for Contemporary sport management
Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
behavior -- Part III Organizational and managerial foundations of sport management -- 8 Sport organization
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2. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
dimensions of the consumer market -- Business and organizational customers and their buying behavior
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