by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
by
Kotler, Philip.
Format:
Books
Publication Date
2009
Excerpt:
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
by
Calvin, Robert J.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html
Format:
Books
Publication Date
2001
Excerpt:
Sales management / Calvin, Robert J.
by
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format:
Books
Publication Date
1998
Excerpt:
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
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