Research methodology for the business and administrative sciences / Welman, J. C. (Johannes

management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate

's objectives, history and subdivisions; and legal research skills. Students are introduced to the law as it

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask

Kingsbury -- Supervising research degrees / Stan Taylor and Margaret Kiley -- Maximising student learning

Business planning.

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Business enterprises -- Computer network resources.