Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Journalism in the digital age : theory and practice for broadcast, print and on-line media /

discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Sex role in mass media.

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

Social media marketing / Tuten, Tracy L., 1967- author.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

the digital realm of email, social networking, and social media strategies.

Computer And What Does It Do? -- The Evolution Of Computers And Digital Media -- What Is Digital Media