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2. 
Cover image for Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation
Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation
Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation
by 
Madisakwane, Katlego.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as
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3. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
discussion. The metrics covered in the book correspond with the customer journey, moving through measuring
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4. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
. It contains encounters, discussion questions, practical exercises and case studies to stimulate self
Available: Copies:
5. 
Cover image for The craft of criticism : critical media studies in practice
The craft of criticism : critical media studies in practice
The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
approach, a discussion of why and how it was used to study a particular medium or media, relevant examples
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6. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
for common challenges including digital transformation, this practical, highly visual discussion shows
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7. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
. It contains encounters, discussion questions, practical exercises and case studies to stimulate self
Available: Copies:
8. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
online companion to the printed text provides integrated discussion of video and other medium heretofore
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9. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio
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10. 
Cover image for Autodesk 3ds max 2016
Autodesk 3ds max 2016
by 
Derakhshani, Randi, author.
Ebook Library Click here to view book
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781119059769
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1030238
http://lib.myilibrary.com?id=814368
OverDrive https://www.overdrive.com/search?q=8437F5EF-F85F-428E-A9C7-15F964D7CE42
Format: 
Books
Publication Date 
2015
Excerpt: 
following full-color screen shots step by step. Each chapter opens with a quick discussion of concepts and
Available: Copies:
11. 
Cover image for The culture of design
The culture of design
The culture of design
by 
Julier, Guy, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
edition has evolved to present a comprehensive discussion of contemporary design as a socio
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Bagraim, Jeffrey, contributor.
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Independent Institute of Education. Vega School of Brand Leadership.
(2)
Onstott, Scott.
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Werner, Amanda, editor.
(2)
Adams, Ansel, 1902-1984.
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Computer graphics.
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Organizational behavior -- South Africa.
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Personnel management -- South Africa.
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Psychology, Industrial -- South Africa.
(3)
Advertising media planning.
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