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1. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
"If you are drowning in data yet wondering whether you sales promotions are effective, want a more
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2. 
Cover image for $Ellebrity : my angling and tangling with famous people
by 
Lois, George.
Format: 
Books
Publication Date 
2003
Excerpt: 
? -- Yogi Berra: Talks to a Cat with a Long Island Accent: Whitey Ford -- Andy Warhol: Drowning in a Giant
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3. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
changes its tune : the industry takes a broader look at the form and function of marketing -- Drowning in
Available: Copies:
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