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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, point-of-point purchase, advertising, and support media -- 16. Event sponsorship, product placements
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2. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
: public relations, sponsorship, and corporate advertising.
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3. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
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4. 
Cover image for Design issues : how graphic design informs society
by 
Holland, DK.
Format: 
Books
Publication Date 
2001
Excerpt: 
corporate sponsorship in America's public schools / Branding: a uniquely American phenomenon / Thoughts on
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