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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

The global agenda : issues and perspectives

Kegley, Charles W.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00025531.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00025531.html

Format:

Books

Publication Date

2001

Excerpt:

International economic relations.

Available: Copies:

Introduction to international political economy

Balaam, David N., 1950-

Format:

Books

Publication Date

2001

Excerpt:

International economic relations.

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