Marketing strategy / Walker, Orville C.

Promotional strategy / Engel, James F.

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Creative strategy in advertising. Drewniany, Bonnie L.

Creative strategy in advertising / Jewler, A. Jerome.

Creative strategy in advertising / Drewniany, Bonnie L., author.

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

Brand strategy 3 : reading pack. Independent Institute of Education. Vega School of Brand

Content strategy for the Web / Halvorson, Kristina.

Consumer behavior : building marketing strategy / Hawkins, Del I.