Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

the lenses of their "digital eyewear" changing in real-time as they move about. Augmented Reality Law

Digital communications.

-- Goodvertising: advertising's social conscience. Eye witness: David Droga -- Dot communications: the world goes

-- Introduction to communications design / Katherine McCoy -- Design realities and professional practices / Jan

strategy: finding links to the market -- Integrating advertising with other elements of the communications