Marketing research -- Case studies.

Research matters / Du Plooy-Cilliers, F. (Franzél)

Your research project : designing, planning, and getting started / Walliman, Nicholas, author.

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

The basics of social research / Babbie, Earl R., author.

Creative research methods in the social sciences : a practical guide / Kara, Helen, author.

Research matters / Du Plooy-Cilliers, F. (Franzél)

Research methodology : business and management contexts / Bryman, Alan, author.

Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.

Introduction to social research : quantitative & qualitative approaches / Punch, Keith.

Fundamentals of social research methods : an African perspective / Bless, Claire.

: Lawrence Zeegen ; Student exercise : Context -- Ideas. Research ; Idea generation ; Idea mapping