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1.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

Format:

Books

Publication Date

2008

Excerpt:

Reclame en ons brein. English

Available: Copies:

2.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Reclame en ons brein. English

Available: Copies:

3.

Cover image for Advertising : concept and copy

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Reclame.

Available: Copies:

4.

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Reclame.

Available: Copies:

5.

Cover image for Problem solved : a primer in design and communication

Problem solved : a primer in design and communication

by

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

Reclame.

Available: Copies:

6.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Reclame.

Available: Copies:

7.

Cover image for Positioning : the battle for your mind

Positioning : the battle for your mind

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

Reclame.

Available: Copies:

8.

Cover image for Advertising to children : concepts and controversies

Advertising to children : concepts and controversies

by

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Reclame.

Available: Copies:

9.

Cover image for Under the radar : talking to today's cynical consumer

Under the radar : talking to today's cynical consumer

by

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Reclame.

Available: Copies:

10.

Cover image for Persuasion : reception and responsibility

Persuasion : reception and responsibility

Persuasion : reception and responsibility

by

Larson, Charles U.

Table of contents http://www.gbv.de/dms/bowker/toc/9780534101343.pdf

Format:

Books

Publication Date

1989

Excerpt:

Reclame.

Available: Copies:

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Du Plessis, Erik.

(2)

Arens, William F.

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Bond, Jonathan, 1957-

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(1)

(1)

Felton, George, 1947-

(1)

Johnson, Michael, 1964-

(1)

Kirshenbaum, Richard, 1961-

(1)

Larson, Charles U.

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Lucas, Gavin, 1975-

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Macklin, M. Carole.

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(2)

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(2)

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(2)

Human information processing -- Research.

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Advertising -- United States.

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Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

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Message publicitaire.

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Persuasion (Psychologie)

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Persuasion (Psychology)

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Positioning (Advertising)

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Publicité - Aspect psychologique.

(1)

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