information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

Société de l'information.

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

, services and brands : building customer value -- New-product development and product life-cycle strategies

analysis -- Supply chain technology, managing information flows -- Demand management and customer services

research and market information -- Product. Product planning and development -- Product mix strategies

services for the BOP ; BOP : a global opportunity ; The ecosystem for wealth creation ; Reducing corruption

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy