Corporate identity, imange, and reputation-- Building corporate identity, imane, and reputation-- Corporate

-- 13Planning for the harvest-- 14Building customer relationship-- 15Product development and supply

& implementation -- Cinematics & dialogue -- "Get this, kill that, talk with mission & quest design -- Planning

and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis

. Forecasting financial requirements -- 12. A firm’s sources of financing -- 13. Planning for the harvest -- 14

: Developing an "Eye" for Good Fit -- Pockets: Building a Handy Compartment -- Tucks and Pleats: Tailoring a

boundaries of the possible -- Committing to goals they do not know how to achieve -- Building bridges when

Strategic planning.

: building the conceptual framework -- The how of the study: building the research design -- Primary data

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

foundation -- Darts : tapering to fit the garment -- Pockets : building a handy compartment -- Seams