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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
2. 
Cover image for Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Customer relations.
Available: Copies:
3. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II
Available: Copies:
5. 
Cover image for Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.
Available: Copies:
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business
Available: Copies:
7. 
Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
by 
Geehan, Sean, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
8. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
9. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
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