A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

A study of brand memorability and engagement at the South African music festival Oppikoppi

An investigation of brand names as product names in the South African context

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study