Search Results for Loyalty.

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12 Results Found

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Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an

Available: Copies:

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Customer loyalty.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

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Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-Off Deals -- Loyalty Programs -- Event Marketing -- Summary of Consumer-Oriented Promotions and Marketer

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A brief history of the development, production and distribution of silk and its subsequent link to royalty

Bredell, Elmien.

Format:

Manuscript

Publication Date

2008

Excerpt:

royalty / Bredell, Elmien.

Available: Copies:

10.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Brand loyalty.

Available: Copies:

11.

Market-based management : strategies for growing customer value and profitability

Best, Roger J.

Format:

Books

Publication Date

2005

Excerpt:

Customer focus and managing customer loyalty -- Marketing performance and marketing profitability

Available: Copies:

12.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand

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