Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943

ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.

Advertising in the digital age : theories & practices / Yesiloglu, Sevil, author.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

Advertising.

economics -- The transformative effects of modern communication networks -- Advertising in the digital

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

engine marketing--Paid search and social advertising--Social media marketing as a cornerstone of strategy

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper