's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-- Marketing research -- Consumer behaviour -- Market segmentation, targeting and positioning -- Segmenting

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

Consumer behavior -- Cross-cultural studies.

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

Consumer behavior / Schiffman, Leon G., author.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets